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Rather than pranking people on April Fool’s Day, 20 start-up brands joined hands and asked consumers to not fool themselves by listening to the false promises of big corporations. Vegan snacking brand WickedGud initiated the digital protest and was joined by other start-ups like Chemist at Play and Columbian Brew Coffee.

In the biggest news of the week, Will Smith slapped (went full ‘’) Chris Rock for making a joke on Jada Pinkett Smith's alopecia during the Oscar ceremony. He later won an Oscar and the incident became an internet sensation. While netizens debated over who was right, brands left no stone unturned in joining the meme-wagon. Was this slap an honest reaction or was it orchestrated? Prasad Sangameshwaran talks about this and more in today’s Saturday Solologues.

The week was a win-win for multiplex chains Inox and PVR as they announced their merger with the two together becoming the largest film exhibition company in India operating 1546 screens across 341 properties in 109 cities. The combined entity will be called PVR Inox. PVR chairman Ajay Bijli and Inox director Siddharth Jain in conversation with ET's Gaurav Laghate said that pandemic expedited the process of the merger which was already planned.

The latest season of Indian Premier League, as usual, is giving sleepless nights and tight schedules to marketers, all for getting their brands the 30 seconds of fame. Marketers are working on a plethora of content for Tata IPL 2022 with brands like Spotify India, Swiggy, Healthians and Upstox launching multi-film campaigns. With so many campaigns being unveiled for IPL, the Advertising Standards Council of India (ASCI) said it is closely monitoring these ads for any violation of rules.

In other IPL news, the BCCI (Board of Control for Cricket in India) floated the media rights tender for the 2023-2027 IPL seasons. For the first time in IPL history BCCI will arrange an e-auction for the new bidders.

It was a bad week for Axie Infinity as hackers stole a whopping $600 million in one of the biggest crypto heists ever. The price of Ron, a token used on the Ronin blockchain which is connected to Axie Infinity, dropped about 22 per cent after the hack was discovered.

And in this week's BE Saal Baad, we go down memory lane to when the entire country fell in love with Rasna.

Oscar slap, brought to you by Pfizer?: Saturday Solologues

Будет ли Смит в отставке из Академии Оскаров через несколько часов назад. Но инцидент в 94-м издании премии Академии, награды, широко известный как Оскар, добавил новое измерение на термин, Slapstick, в жанре комедии.

Как уйдет, Смит пошел на сцену и доставил чмок на лице комии Криса Рок для прохождения неблагоприятных замечаний на своей жене Джада Pinkett Smith, он спустился в историю как наиболее разговорный о моменте на большой стадии в последнее время. Подробнее.

When 'I love you Rasna' became the mantra of Indian summers

A plush elephant is seen turning its head from left to center. In just a fraction of a second, a teddy bear with its small arms extended forward is seen rocking itself. A tinkling sound serves as the background music. A child is conversing with a bunch of toys—who are her friends—where she innocently asks, “Pata hai daddy mummy se kya kehte hain? Nahi maloom? Kehte hain ‘I love you’.”

Holding a tulip glass of Rasna in her hand, she tries to give a sip to her plush elephant friend. She says, “Tum mere sabse acche dost ho magar tum Rasna nahi pee sakte.” Подробнее.

On the Hot Seat

Vivek Sharma moves on from Pidilite

Wavemaker's Suruchi Makhija moves to Essence as head of content

Sudip Sanyal moves on from GroupM

Yahoo elevates John McNerney and Dan Richardson to APAC leadership roles

Disney hires Google veteran Jeremy Doig as CTO of streaming group

Former KPMG exec Satya Easwaran to lead Wipro's India biz

Marketing

BE Limitless: Balancing form and function has been the secret sauce for the success of W

Softline Womenswear names Kiara Advani as brand ambassador

ANSR refreshes brand identity with a new logo

IIM Ahmedabad faculty opposes changing institute logo

Реклама

This April Fool’s Day, clean brands say ‘Don’t Fool For It’

IPL 2022: Swiggy asks who will you watch the matches with in its new campaign

Aamir Khan endorses PharmEasy in new campaign

KL Rahul shines in Men of Platinum's latest campaign

EsportsXO talks about gaming anxiety in its new campaign

Business of Brands

Asian paints to acquire stake in white teak and weatherseal fenestration

Spain consumer goods sales rise on worries over supply amid Ukraine war

Oreo maker Mondelez says Ukrainian biscuit factory suffered 'significant damage'

Blue Vector launches its film agency ‘Dot Films’

NCLT approves transfer of Raymond Apparel biz to parent firm

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